Why you don't want to "lose weight"

Personally, I have never been one for New Years resolutions especially those that fall into the weight loss, dieting, and getting into "shape" categories. There really is nothing magical about that particular day in the middle of winter.
I have also launched a few missions to divert this attention from weight to something more important - to no avail. You can read my previous insights here, here, here and here.

In 2016 I also joined up with the positively persistent Christa King (of FitlandiaFitness.com) in her mission to end dieting. Fitlandia is keenly focused on changing those deep-rooted mental thoughts that drive 90% of human behavior. Through our joint mission we have done our best putting out hours of great content in hopes of educating people how their body's work and how they can make their nutrition work for them - whether their complaints are fatigue, hormonal imbalance, insomnia, or too much padding.

Back at the office I continue working one-on-one with individuals who come in with "weight loss" as a goal and I know I can help them when we agree that this really is not a goal worth chasing.

WHY YOU DON'T WANT TO LOSE WEIGHT

Weight loss is merely decreasing the gravitational force of your body on the planet.
Is that really what you want???  OF COURSE NOT!!!

• YOU WANT TO BURN FAT
• YOU WANT TO FEEL STRONG
• YOU WANT TO BE ENERGIZED
• YOU WANT TO BUILD MUSCLE
• YOU WANT TO BE FREE FROM CRAVINGS
• YOU WANT TO FEEL FREE FROM JUDGEMENT
• YOU WANT TO BE COMFORTABLE IN YOUR CLOTHES
• YOU WANT TO BE A HEALTHIER MORE VIBRANT VERSION OF YOURSELF
  

Working with hundreds of "weight loss" patients I can tell you this is just the tip of the iceberg when examining goals that are worthier than "weight loss".

Time to rethink that tired old goal.